Staying in touch with our audience or getting connected with our followers to let them know about what we are up to has been one big challenge. Most times, we create beautiful products or contents, but we do not know how to get them to the right people. So, on this page, we will show you how to solve marketing issues by teaching you how to build email marketing in WordPress.

This implies that, we will be basing our teaching only on how to build email marketing in WordPress. Though, there are many other ways of solving marketing issues, However, for the purpose of this article, our discussion will be restricted to email listings.

So, if you want to create an email list or build email marketing in WordPress, here is the opportunity you are looking for.

What is an Email List?

In general, an email list is a collection of emails you’ve received through your blog or website. It is a group email address used by an individual or organization to send marketing material to multiple audiences.

In more simple terms, an email list refers to the total number of subscribers that have requested to get regular email updates from your blog or website. People can get on your email list by adding their personal information to an opt-in form on your website.

An email list provides you with the opportunity to stay in touch with your users and communicate with them about upcoming events via email marketing software.

What is the Importance of Email Marketing?

Research shows that email marketing performs better than social media marketing in terms of the number of clicks to a website. Email marketing can even get you up to 10 times more clicks than all social media put together.

Email marketing guarantees more readers because people tend to check their emails more often. With email marketing, you can integrate email newsletters into your WordPress blog or website.

Building an email list helps you target your audience across countries and cities. This results in an increase in subscribers from a specific region. and hence, increase your revenue by bringing more visitors, conversions, and sales.

Email marketing remains a good alternative to social media platforms. A social platform such as Facebook and Instagram usually limits the reach of our page contents to a few percentages of our followers, unless you want to opt-in for paid ads.

While email marketing allows our page contents to reach and connect with all our email list subscribers via their inboxes until they take action,

How to Build Email Marketing in WordPress

To build email marketing in WordPress, you’ll need a reliable email marketing service provider. Email service providers specialize in email delivery and ensure your email content gets to all your subscribers’ inboxes. They also provide you with the email marketing tools you need to make your emails more effective.

There are numerous email marketing providers that offer excellent features at reasonable prices. However, on this page, we will be working with the Constant Contact email marketing service provider.

How to Use Constant Contact Email Marketing in WordPress

Constant Contact is one of the best email marketing service providers for all sizes of websites and businesses. With Constant Contact, you will be able to send emails, track and capture email addresses, manage and target subscribers, view analytics, set up autoresponders, create email templates, and also split test your campaigns.

Constant Contact email marketing software integrates easily with all the top WordPress plugins. The most interesting part of Constant Contact is the free trial version. Constant Contact email marketing software is a paid service, though it usually comes with a two-month free trial. The free trial service gives you enough time to set up your email list and start capturing email subscribers.

Create Your Email List in Constant Contact

We will start by setting up your email list in Constant Contact. Note: The email list is where you will store the contact information of all users who subscribe to your email newsletter.

To get started:

  • Go to the Constant Contact website and click on Sing Up free at the top right end.
  • Fill out your information and click the Next button to complete the Sign-up process.
  • Click on the Contacts button at the top of your Constant Contact dashboard.
  • Now, click on the Create List button.
  • The next step is to name your email list. Just give it the name you want it to bear.
  • Click on the Create button once you’ve entered your email list name

Now, you’re through with the creation of your email list. Your audience can now subscribe to your business or website.

Our next post will focus on how to add an email subscription form to your WordPress website so that your readers can sign up.

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